Assignment 2- working to a brief

One of the various types of brief within the industry would be a formal brief which specifies on the finalised product, this purpose would be to structure and organise the company's needs. This brief is structured a way that is clear and precise so that the company has a clear idea what they're doing. This allows the client to have a open idea of any issues raised by the company about the final product. On the other hand, this could be shown as a lack of information for the client which could have a chance of the finished product being not to the standards of the client mind set, this could also lead up to financial hazards which would be a problematic issues for both parties.

A informal brief would be a opposite layout towards the formal brief, this would be a more shortened verbal agreement which would be considered non-official.. This could shown through a variety of short and simple questions about doing a project to support somebody out. This makes it easier to understand from the other parties view. However this type of agreement would conflict confusion which the client and companies as to the actual job roles within the production process.

A contractual brief is a brief or contract where company's within the media industry is employed by the client to complete a project within the brief, which would set relevant guidelines which the media company must follow. This makes sure the company follows the guidelines to fit the clients need of the product, if not followed could lead to legal action. The advantage of contactual brief would be allowing the media company to have more knowledge of in depth guidelines to successfully produce a product without much negotiation. The disadvantage of this type of brief which would be if the media company discover any issues within the brief they would produce the product based by their own standards which would lead to a standard set by the client to either take legal action or degrade the media company's reputation due to not completing the set brief. An example:

Cooperative Brief is type of brief which use two or more companies who are competing for the project have any issues between them about the brief or have anything to clear up with the client. Then through that process they negotiate the brief for any changes in order to suite every party within the production process. This could from the changing the products appearance of the product to the content of the product but also keeping within the guidelines of the set brief. The advantage would be that the project has more variety of suggestions to change and improve the product from multiple perspectives. However, the disadvantages of this type of brief would be sometime becoming a waste of time due to unnecessary issues that are brought up which the clients feels like it doesn't need to be effected or changed which could delay the production process. Example:

Negotiated brief is where a media company is given a brief by the client that gave a outline to the product which they want to produce. This brief is very open and gives a funnelled amount of information to be able to create the product for any issues or information the media company which would go over through any discussions during the negotiations with the client. The client and company hired would formally agree to the brief however not always legally binding. The advantages of the brief would mean the client would be very with any ideas or issues concerning the project which makes the creative process of the product have more room for negotiation with the media company and the client. The disadvantage of this brief would be that the client wouldn't give enough information about the product which could lead to not completing the product within the clients standards. But also due to the brief sometimes not always legally binding which could apply problems within the project financially or even a breach within a contract.

As someone who would be working to a media company sector the important factor of working to a brief would be to keep within the guidelines to the client's brief so that you don't have any trouble of delaying the production of the product but also producing the product within a standard which could lead to the client to apply any legal action. The other way to work towards a clients brief within the media industry is to work with the client so that your updated for any necessary changes and improvements which both parties could benefit within both the production process but also the organisation to fit the selected timeline we are working around. However there are some situations where you are assigned by a client to work within a group which would make the media organisation set aside anything competition and work together to improve and suggest any ideas to relate to the production but still keep to the brief.

homework brief

I would need to develop to complete this task would be to learn mainly on web design to produce the clients website and make sure that I know most of the techniques to produce the clients need as a innovative and unique design. However, what I would like added to this would be what type of information and where I would be able to gather and source the right information from what the clients wants me to present within the site.

Assignment 1

What is social action and community media?

Social action is a creative tool used within media to present knowledge and awareness of a public or global issue that should be presented and taken care of. Community media would be a group of people who would have a similar beliefs and interests but also, sharing experiences which would allow them to come together in an issue they strongly believe in.

The main purpose of community media would be to give the people a voice and empowering the people instead of just seeing them as just passive consumers, this is to apply information to the people's ears, which is for lack of resources to allow their voice to be heard. Community media also balances out the sense of inequality which is due to thing such as government reconstructing cultural buildings which have been there throughout people's lives to be constructed just for higher income and tourist attraction.

The types of social action would be local change where the current issues within a community which people within the community would be concerned with which destroy the view and comfort within their area such as littering, drugs and gangs, the different ways the local communities can take action and change a negative issue would be for example survey's, community parties and workshops. A example of local change would be the Purley swimming pool campaign where the community of Purley contested and campaigned to keep the swimming pool which was one of the key features of the area which through use of community media and social action prevailed through gaining the councils approval of keeping the swimming pool but also improve the facilities but also work together to strengthen the community and what everyone would like within the community. The main impact is within seeking to the tradition of the community by showing how long the swimming pool and how we've built our community around it which appeals to the audiences past and children's future of loving the swimming pool like you used to or still do.

Another type would be National change, which would consider change within a country, which certain issues are placed onto the public so they can produce a positive outcome. An example of this would be the British heart foundation, which aim to keep hearts healthy and fight against heart disease. This gave awareness of heart disease and how to keep your heart in shape. This documentary for heart disease appeals to people emotional fears such as losing a love one or a friend who just left all of a sudden through heart disease and how it could impact people who suffer from the lose. The use of camera shows how even within a classroom situation they make sure that the child we are focusing on is noticed through use of panning and zooming into a long to mid shot, which then presents a figure through a side mid shot so that you can see both the child and what seems to be his dad talking to him but then when his dad kneels down we have a focus mid shot towards the dad to have the audience take the child's views of the situation. My personal opinion of this documentary would be how the scene where his dad leaves him after saying that he's leaving him which then leads up to the principle asking him to outside due to his mum telling him the bad news however, we already knew through the boy being given a farewell from his dad which gives a impactful scene of how sudden the death of someone suffering from heart disease.

Global change would be within worldwide scale of change, which would mean a situation that is affecting everyone to get noticed and attract attention so people could come together globally to make a difference within a major scale. An example of this would be an organisation called Green Peace, which aims to protect the earth by finding responsible solutions to lead up to peace. This impacted companies such as Adidas, Puma and Nike to go toxic free within their production to help the environment. This would also lead up to KONY since it suddenly became a very impactful campaign due to it showing awareness about children in Africa being kidnapped to be forced to train as a child soldier and kill their family as passage to show loyalty. This spread fast throughout the world about finding the leader Joseph Kony and learning more about what he has done within Africa which lead up to the documentary which gained more than 98,000 views.

In the video this presented to me that people believe deeply about what they want to change and if people are aware of the situation they could either stay silent or speak out. What I liked about this

was the step by step through cycling life from the American side gradually going towards the experience his friend Jacob went through and allow people to be dragged back into the video to watch it end, he also used professional aid within the video so that he could show how to stop this but also how people could contribute to stop Kony and the struggle of the children who been taken by the society. The key factors I saw used within the videos were using scenes within the area and repetition on the face of Kony so that the audience would remember the face to link in with poster and other campaigns, also through showing examples of how much work they been applying into the issue such as making so much work on social networks like Facebook but also going to the upper department and asking for assistance with military aid not go to combat with the army of youth but to get closer and closer into finding and arresting Kony. Overall I have learned that with hope and strong beliefs to make action towards your community within a matter that is drastic it would be possible to make a change. 

Summaries my research

Within my research I have learnt through questionnaires that not many people are educated within schools about human trafficking which suggest that even though it's a big issue at the moment people just don't know much or do much about the situation. Within my secondary research I found out that our borough is the third worst within the UK and organisations such as CCAT is contributing to stop human trafficking through event like walk and awareness campaign within croydon area but also use of donations. That not all, globally human trafficking is a serious problem especially within south asia such as thailand from the use of slaves within their fishing industry which outrages people within different countries since they know that this is happening. I also got some primary sources from books which contain quotes which link into human trafficking which balance out my research methods of both primary but also secondary sources