film(27,800)
Television(55,800)
Publishing(200,000)
interactive media(40,000)
games(10,000)
Radio(22,000)
Photo-imaging(44,000)
Advertising(17,000)
animation(4,700)
Includes a wide range of industries, each employment of a large number of people in a variety of industries and roles
they use word, sound and images to communicate with their mass audience and need the creativity of people with ideas for content to appeal to audiences. Also technical skills of staff to operate equipment for a media product.
sector are made up of companies of various sizes. Many tiny companies with 2 or 3 staff work successfully alongside global companies.
structure and ownership
at least 3 different models of product to ensure size, set up and funding of the product on organisation. Small companies pitch their ideas and cost towards the company which invite the company to supply their ideas. one of the companies are commissioned and chosen to provide their ideas. consultation,design, production, delivery, payment.
broadcast television and radio have different funding. The bbc recieve income through licensing fee. commercial broadcast funded by presenting advertisements.
industries such as film games and sound recording involves one large company putting up funding. Hollywood film or global music wouold put money into film or recording a new album.
indies and the internet
the internet offers ways for film makers, musicians and radio broadcasters to reach a target audience. small independent companies or new bands no longer have to wait until they have the backing of a conglomerate or major broadcaster.
franchise and format
successful films can produce income not just through box office, television or DVD sales, but through licensing other companies to use the name, logos and characters of film in computer games, TV spin offs or book of the film.
types of ownership
private ownership funded by advertising(itv)(twitch streamers)
advantage runs only through advertisement, more the viwers and popularity the more income to view the advertisement.
disadvantage bbc do research on what people want
public ownership
TV license income and need to appeal to the target audience. If the show is viewed as well it will be cancelled and removed. advantage
Independent ownership
doesn't have funding
advantage they control what they do.
disadvantage struggles with money
conglomerate
own a large number of companies such as tv, radio, publishing, movies and internet
advantage they can combine the different companies to make a tv series then one day down the line produce a movies for the series
disadvantage extra layer of management and increased cost.
Horizontal integration
organisation develops by buying the competition and in the same section of the market
disadvantage increase possibilities and anti trust possibility.
vertical integration
receive all the profit
improve supply chain
company who has ownership of production potentially has a high cost, lack of supplier competition.
Cross media convergence
companies coming together
more money and more companies gained
make use of the parent company to gain access to bigger stars
synergy is selling product to promote or band, they work together
example
independent company taken over by a conglomerate- marvel taken over by disney
independent companies or artists using internet to reach audience- youtube through advertisement within the start or through youtube videos, the more view and subscriber the more money from given into showing advertisement.
a franchise or format generating income for it creators-x-factor, american idol
Global radio
Uk based company that own the top commercial in the uk. listening figures said to be 18.5 million.
the difference between commercial radio and public service such as the BBC?
the structure of the commercial company go funding through advertisements however public service get funded through public funding.
commercial broadcastings main funding is through advertisements presented on their station.
look into commercial broadcasting in your local area, how do they ensure stable listenership?
within my local area I keep listening to my particular broadcast station which is Capital FM through sustaining a stable relationship by using top 40 hits to keep up to date and listen to new songs frequently.
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