structure and ownership of the media sector

film(27,800)
Television(55,800)
Publishing(200,000)
interactive media(40,000)
games(10,000)
Radio(22,000)
Photo-imaging(44,000)
Advertising(17,000)
animation(4,700)

Includes a wide range of industries, each employment of a large number of people in a variety of industries and roles

they use word, sound and images to communicate with their mass audience and need the creativity of people with ideas for content to appeal to audiences. Also technical skills of staff to operate equipment for a media product.

sector are made up of companies of various sizes. Many tiny companies with 2 or 3 staff work successfully alongside global companies.

structure and ownership

at least 3 different models of product to ensure size, set up and funding of the product on organisation. Small companies pitch their ideas and cost towards the company which invite the company to supply their ideas. one of the companies are commissioned and chosen to provide their ideas. consultation,design,  production, delivery, payment.


broadcast television and radio have different funding. The bbc recieve income through licensing fee. commercial broadcast funded by presenting advertisements.

industries such as film games and sound recording involves one large company putting up funding. Hollywood film or global music wouold put money into film or recording a new album.

indies and the internet
the internet offers ways for film makers, musicians and radio broadcasters to reach a target audience. small independent companies or new bands no longer have to wait until they have the backing of a conglomerate or major broadcaster.

franchise and format
successful films can produce income not just through box office, television or DVD sales, but through licensing other companies to use the name, logos and characters of film in computer games, TV spin offs or book of the film.

types of ownership
private ownership funded by advertising(itv)(twitch streamers)
advantage runs only through advertisement, more the viwers and popularity the more income to view the advertisement.
disadvantage bbc do research on what people want

public ownership
TV license income and need to appeal to the target audience. If the show is viewed as well it will be cancelled and removed. advantage

Independent ownership
doesn't have funding
advantage they control what they do.
disadvantage struggles with money

conglomerate
own a large number of companies such as tv, radio, publishing, movies and internet
advantage they can combine the different companies to make a tv series then one day down the line produce a movies for the series
disadvantage extra layer of management and increased cost.

Horizontal integration
organisation develops by buying the competition and in the same section of the market
disadvantage increase possibilities and anti trust possibility.

vertical integration
receive all the profit
improve supply chain
company who has ownership of production potentially has a high cost, lack of supplier competition.

Cross media convergence
companies coming together
more money and more companies gained
make use of the parent company to gain access to bigger stars

synergy is selling product to promote or band, they work together

example

independent company taken over by a conglomerate- marvel taken over by disney

independent companies or artists using internet to reach audience- youtube through advertisement within the start or through youtube videos, the more view and subscriber the more money from given into showing advertisement.

a franchise or format generating income for it creators-x-factor, american idol

Global radio

Uk based company that own the top commercial in the uk. listening figures said to be 18.5 million.

the difference between commercial radio and public service such as the BBC?
the structure of the commercial company go funding through advertisements however public service get funded through public funding.

commercial broadcastings main funding is through advertisements presented on their station.

look into commercial broadcasting in your local area, how do they ensure stable listenership?
within my local area I keep listening to my particular broadcast station which is Capital FM through sustaining a stable relationship by using top 40 hits to keep up to date and listen to new songs frequently.

Office of communication (Ofcom)- regulate all communications from the media. So the sector its based on is mainly communication such as how a company would use social media to communicate with their audience. They make sure that action within communication with the audience of a company doesn't harm a particular audience and keep into their standards

Advertising standard authority (asa)- make sure advertisement is suitable to standards. Asa apply restrictions on content advertised so that language and subject of the advertisement is restricted to be shown before the watershed.

british board of film classification (BBFC)- apply the age rating and make sure films meet the standards. They make sure that the film product is accurately classified within the right age group so that some content are restricted from children under the classification.

Pan European Game information (PEGI)- ensures that are labelled age according to the content of the product. PEGI makes sure that video games are classified depending on the content which would not be suitable towards a particular age group such as violence,sex, bad language, etc.

Independent Press Standards Organisation(IPSO)-IPSO is the independent regulator for the newspaper and magazine industry in the UK. We uphold the highest standards of journalism by monitoring and maintaining the standards set out in the Editors' Code of Practice. IPSO regulate what content and material is present so that the material doesn't harm or offend a age, race or sex group to maintain.

Homework

1. Which creative and technical skills do you need to develop for the job roles you are interested in?

the skills I would need to develop would be having experience for animation, acting talent, good communication skills

2. How will you develop these skills?

To develop these skills I would need to gain experience through either independent work or try to influence some outcome within a animation format, become more confident in yourself and around others.

3. Which personal skills do you need to develop?

The personal skill I would need to improve are my confidence and patience to handle more close detailed outcome but also fit the acting talent background.

UNIT 7:Understanding the creative media sector

Structure and ownership of the media sector

Ethical and legal constraints within the media sector     

Regulation of media sector

Knowledge about the employment opportunity and job roles in the media sector

Be able to prepare personal career development material.

Film

Television

Publishing

Interactive media

Games radio

Photo imaging

Advertising

animation

animator

The jobs based within the animation sector would be a drawing animator, animator director and supervisor, computer animator(2d), computer animator(3d), animator(stop motion)and assistant animator for stop motion, CG Modeller, Compositor, Digital Painter, series director, editing assistant, hand model making.

qualification

• animation;
• art and design
• computer-aided engineering
• design for moving image
• electrical engineering
• film and video
• graphic design/illustration
• model making or sculpture
• multimedia
• spatial design
• 3D design

Entry without a higher education qualification is unusual, but not impossible. Exceptions may be made for very talented candidates. Many animators consider that having an artistic background is just as important as having skills in IT.

This industry sector is mainly based on a long term employment where you stick with one company and working with them throughout the clients who ask for support from that company.

• have good drawing and animation experience
• have a feel for movement and timing in order to produce convincing animation 
• have creative and artistic qualities, along with plenty of patience 
• have strong observational skills and acting talent, for character animation
• have good communication skills
• have good team-working skills
• pay close attention to detail
• be highly organised
• be able to take direction

Animators follow a brief from a Director, Animation Director or Key Animator, and refer to established designs, models and layouts when creating the movement which will appear on screen

To get a job as an Animator, you will usually have worked previously as an Inbetweener and/or an Animation Assistant and/or a Junior Animator.

You could become an Animator without formal art training or qualifications, but with the right talent, having been promoted from Runner or Inbetweener.

You could apply to be a trainee through Trainee Finder, which gives you hands-on experience in the industry and helps you build those all-important contacts that are essential when competing for a job

An Animator earns an average salary of £23,712 per year. Experience has a moderate effect on income for this job.(£25,861 for 3d animators).

link to documentary

Review

Clients Feedback

Audience Feedback

Peer and Tutor Feedback was mainly good comments of the amount of information given within the documentary through text, the soundtrack within the documentary's background was relevant however, some people though it didn't fit the slow and important environment the documentary needed to contain. Also, the target audience felt that they needed more voice over so they don't have to read the information constantly. Even though it has some attributes and good qualities the length of the documentary should be a little longer to put some more supportive information. I also should of applied a scene or scene of people being questioned on the documentary as a interview. Example of this would be within 5 seconds in where I show the beginning information through text instead of starting it of vocally.

Constraints experience
Throughout this project their were a range of constraint I had to choose to be flexible towards the brief and it's deadline. The experience of constraint were changing my story or clip within my story board due to realising that the first attempt didn't fit with the purpose and amount of support to allow the targeted audience to be more aware and educated instead of just showing them stories of victims throughout the documentary through the method of video and specified clips, this also changed due to most people were uncomfortable with the use a acting specific scenes out which made the production process delayed and even closer towards the deadline. This mainly led to me producing a new story board but the product could still be used before the watershed due to no offensive matter, however could still be used during due to the issue and topic.

Within the production process of the documentary I organised myself through the course of the project through making sure I know what shots I had to take and in what conditions I would have to get the clips to portrays the specified atmosphere and emotion I would like at the time. However, this process also made sure that I would have to wait for the right conditions which made it really time consuming and very close towards the deadline of the production. Also within the editing section of the production I managed to improvise by using text to provide information to the audience instead of providing the material through using voice overs due to the filming overlapping with the editing phase, if I had more time to improve I would provide a more extended documentary including the use of voice overs and maybe a few more transitions.

preperations considering props

need front shot of coulsdon area

voice over